Minimalism has become one of the fastest growing trends in the fashion world.

Clean lines and neutral color palettes have also made their way into home decor, and now beauty and skincare. Skinimalism may be more than a beauty trend, and could be here to stay. More beauty brands are focusing on clean ingredients and believe that less is more.

Yes, no more wearing a face full of makeup. Skinimalism is all about wearing less and having a more natural look.




I had a chance to try MERIT, a beauty brand the focuses on clean and minimalist beauty. MERIT has all of the essentials the you need to complete a full makeup look. I love a good highlighter and MERIT has the perfect Day Glow Highlighting Balm. My favorite part is that you don’t have to use this just in the “highlighting” spots on your face. I used it all over after applying my moisturizer to give my skin a dewy glow.

I also used the Flush Balm for my cheeks which gave me a soft rosy look. The flush balm is a cream tint that provides long lasting color all day.





Merit Beauty Skinamalism


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